Change your mindset if Trinidad and Tobago intends to be serious about tapping into the opportunities on offer in the US $600 billion global sports industry.

Muhammad Ali, Usain Bolt, Pele, Billie Jean King, Michael Jordan, Nadia Comaneci, Diego Maradona, Serena Williams, Tiger Woods, and Brian Lara—all capture the power of the sports industry and their abilities to entertain and excite us. But behind the super stardom is a business and a tremendous opportunity for entrepreneurs to create a name for themselves, whether they are sports figures or not.

There is money to be made in sport, from the individual, administrative and commercial levels, and it starts with viewing sport as more than just a game.

FORMER professional basketballer Kibwe Trim believes for sport to develop in TT three aspects must be taken seriously – mindset, preparation and branding.

Mindset, preparation and branding.

For the mid­dle class and above it’s called mul­ti­ple in­come streams. For the poor and work­ing-class it’s called “hus­tle”.

The Trinidad and Tobago Olympic Committee, (TTOC), has come in for high praise from President of the Commonwealth Games Federation, Dame Louise Martin, for taking the lead in shining the spotlight on women, at its annual Women in Leadership Forum, which addressed gender inequality and focused on ways to create a more level playing field for women and girls in sport.

The Trinidad and Tobago Olympic Committee, (TTOC), has come in for high praise from President of the Commonwealth Games Federation, Dame Louise Martin, for taking the lead in shining the spotlight on women, at its annual Women in Leadership Forum, which addressed gender inequality and focused on ways to create a more level playing field for women and girls in sport.

THE Ministry of Sport and Youth Affairs, in an effort to get more women and girls involved in physical activity, has launched the Pink Reign Campaign.

Women’s T20 Cricket added to C’wealth Games…

DOZENS of the most prominent women in regional sport, from national Olympians to local and regional sporting officials and administrators engaged in a day-long forum yesterday aimed at encouraging the advancement of women in leadership positions.

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