Source: www.sportbusiness.com

Submitted by Matt Cutler on Wed, 16/02/2011

The 17-day event schedule for the London 2012 Olympics has been revealed by organisers of the Games ahead of the start of ticket sales on March 15.

Sunday, August 5 promises to be the most exciting day of the Games, with the 100m athletics final, marathon and 400m final taking place. The first action will be women's football in Cardiff, Glasgow and Coventry on July 27, two days before the official opening of the Games.

Prepared over two years and co-ordinated with the International Olympic Committee and international federations, the 44-page schedule covers all 26 Games sports and more than 640 sessions and will be e-mailed to the 2.2 million people who registered with London 2012 for ticket information.

Tickets begin at £20, while the top tickets for the opening ceremony will cost £2,012. A total of 6.6 million tickets will be on sale for a six-week period from March 15. Tickets for the Paralympic Games, which follow the Olympics, will go on sale on September 9.

“Families up and down the country can now plan their summer of 2012,” said London organising committee chairman Sebastian Coe. “The schedule showcases brilliant and exciting sport every single day, over 19 days, with 302 medals on offer.”